A local citation is the occurrence of your business name, contact details, and address anywhere on the internet. These mentions of your business or brand help search engines discover your business with accurate details. The search engines recognize your business as prominent since it's being listed by so many sources. Therefore, they're essential to rank better in local search rankings.
Yes. Citations are fundamental in local SEO. They help businesses acquire local search rankings. Search engines use citations to discover and assess the trustworthiness of a business based on the number and quality of citations they have around the internet.
In order to build local citations, you need to dig deep into the world wide web and get yourself manually listed by local business directories, data aggregators, online yellow pages, local news forums, review sites, etc. You will have to submit accurate details for the search engine to not get confused and provide wrong information about your business. It is a long and time-consuming process, which, if done wrong can cost your business valuable leads and foot traffic. Alternatively, you can hire SEOKOT as your citation building service to help your business get high-quality citations.
Yes. Google map citations not only work, but they are also necessary for getting ranked better. They work for local rankings just like backlinks work for organic results: the more local citations you have, and the more high-quality citation, the better.
Local SEO means optimizing your website to rank better in your region. Getting your business's name in the local business directories is an essential part of it. Thus, all citation-building efforts are inherently part of SEO.
NAP is the abbreviation for name, address, and phone number. A structured citation that lists a business's name, address and phone number is called 'nap citation.'