As the name insinuates, hotel SEO (search engine optimization) is the procedure of optimizing a hotel's website in a way to improve its rankings on search engines like Google. By doing so, the search engine optimized website will get more visitors due to it being on top of search results. A high ranking on Google means the website will get more organic traffic.
Being in one of the top results of Google search results page brings countless benefits for the website owner. When a website's content is optimized according to the latest SEO strategies, making it a high-ranking website on Google search results, it gets the most traffic as compared to a website with no SEO plan. According to research, the top-most ranking website on Google gets 33% of the clicks of the users that have searched a query related to what their business is based on. Hence, investing in SEO services helps hotel owner increase their online presence, business name and ultimately get more clients.
SEO for hotels comprises multiple digital marketing services that work simultaneously to increase the hotel's name and online presence. This service of SEO for hotels includes:
- A hotel SEO strategy: customized for each hotel owner
- An SEO audit: before and after implementing the SEO strategy so that the progress can be kept track of
- Keyword research: to get to know the SEO rich keywords that need to be incorporated in a website to improve its Google SERPs rankings
- Link building: link building with high-quality websites to get more referral traffic to link back to the hotel website
- Various types of SEO: these include on-page, off-page, technical SEO, and local SEO for hotels
- Content creation: generation of high-quality content that persuades the visitor to stay at your hotel along with keyword abundance, including meta description, title tags, and meta descriptions.
Most SEO companies charge between $2,500 to $10,000 every month, depending upon the number of services provided. A high-cost SEO company will provide multiple services that will cover up any additional digital marketing costs. On the other hand, a low-cost SEO provider will offer lesser sub-services within SEO.
The real results of a good SEO strategy take about six to twelve months to show. While this may seem like a long time for some people, the results last longer as compared to other digital marketing strategies. The keywords work fast to improve your hotel's website rankings, but it takes quite a while for Google to start noticing your website and recommending it to visitors. After the said time period, you can expect to see a tremendous improvement in traffic on your website and the conversion rates.
To start off with SEO for your hotel website, make a list of all the steps you have to perform in order. Look for SEO tips online; read blogs with SEO tips. Start with keyword research and carrying out extensive research on the hospitality industry and which hotels have the best SEO strategies. Take inspiration from your competitors and analyze how you can surpass their strategies. The keyword research will provide you with high-quality keywords and long-tail keywords that play a critical part in improving your website rankings. Then, you can begin your content generation process by including all these keywords in it that will majorly contribute to its high rankings. Work hard on reducing your hotel's load time, increase its speed and improve its efficiency for the users. Make sure that your business details like your social media, name, address, and phone number on your Google my business profile are updated frequently so that potential clients can contact you hassle-free. For more SEO tips, feel free to call our representatives, and they will be happy to assist you.