Healthcare SEO

Rich in SEO Keywords

Various studies and surveys show that more than 78% of patients or potential patients Google search online before booking an appointment with a hospital or their local practice. But what are those keywords? It is our responsibility to conduct heavy research in order to find the keywords that target your user’s search intent. Using Google Analytics to find popular search terms related to the niche and ones that fit best with your site’s content is an easy trick but used by a lot of company. We have other techniques that ensure the rich in SEO keywords.

We understand that finding the keywords only does not do the trick.

We have seen many websites with lower rankings but great keywords.

It is usually because they have used the keyword chaotically throughout their entire content. Efficient SEO content should use keywords strategically rather than chaotically and robotically throwing all the keywords in. This will assist your websites in the long term.

High-Quality Content

It is not new that the content displayed on your website is up to date, relevant, and valuable for the searchers. For instance, if a potential client or the patient were to Google search for a healthcare business ‘s branch locations close to them, your website should have accurate maps, pins, and updated contact information. Similarly, if a patient searches related to a disease or a cure, we’ll make certain to optimize those phrases in the services pages as they hold important to your niche. It is important to remember that the content with the most relevant and valuable information is most likely to increase your website‘s search engine ranking and attract more patients to visit your website. Writing content with high keyword density and relevant information to your company will allow the search engines and searchers to see how effective the content is.

Unique Strategies for Each Site

One of the many things that we do differently is that we take time. We take time to develop out-of-the-box strategies, innovative approaches, no matter how long it takes. We do not go for shortcuts because we know no shortcuts to success, only diligence, and consistent effort. Moreover, we do not use free tools as we have generously invested in various expensive tools that work for your medical practice’s benefit optimally.

External and Internal link for your Website

Another way that we ensure you attract patients and also get a good Google ranking is by using link. It is important that your customers know you are better than the rival company and Links will make sure that your patients see how your company is better than the others in the industry.

Internal link are the link that point at a domain that matches the domain the link exists on. In plain English, it’s a link to one of your own site pages instead of someone else’s, and External links are links to a site that’s different from your domain. For example, if you cited a statistic on your page, your source’s link would qualify as an external link.

External Links

For instance, we will link your website to a high domain authority site and is known to influence your field. Now, how will that help? Links will add value to your content and show your audience and search engines that your site is authentic and well known. Similarly, links will direct back to your content from major websites, and we all know how much significant value that will add to your site!

Internal Links

You might ask yourself, “What’s the need for internal linking when you have already availed external linking?” Trust us, you need to have a balanced link ratio, and we’re here for that. Throughout your content, we will ensure that internal linking will assist for more straightforward navigation within your site and lend a hand to the site visitors locate other pages on your website easily. Think about it like this, when was the last time you visited a company’s website? Did they have links on their websites that helped you land on or access other pages on their websites? That’s precisely what we’re proposing with our internal linking strategy! Likewise, we will optimize your website so that your Healthcare provides leads and crawlers a way to realize that your website is helpful and verified. This will increase your rankings and assist people or patients understand what page they need to access to locate the pages they need.