Search Engine Optimization (widely known as SEO) involves optimizing the content and structural web design. When performed correctly, Bigcommerce SEO enhances your site's visibility on search results pages when someone searches for a particular keyword or phrase.
Throughout the Bigcommerce control panel, there are areas to enter content specifically for SEO purposes to help shoppers discover your products on search engines such as Google and Bing. Page titles, descriptions, and keywords can be filled in for content pages, category pages, product pages, and brands.
Bigcommerce's SEO capabilities are really easy to use, and that might be the main reason it is so commonly used among e-commerce store business owners. The platform is constructed with best practices in mind. But SEO will always require more tools and customization, and Bigcommerce is aware of that.
Different tactics can avail SEO on Bigcommerce. Usually, e-commerce business owners appoint differently experienced SEO agencies to do the work because even though the tools on Bigcommerce are free, they still need work. But if you're doing it yourself, you can start by making your content search engine optimized. Researching for the right keywords and using them in your content is one way. You can also interlink your website and use blog posts to promote it through social platforms. Even though it may seem easy to do it your way but it is recommended to hire an SEO agency so the work can run smoothly.
One way of improving SEO on Bigcommerce is by URLs. URLs are easy to search. Please don't use words that one might not think of using while searching for your brand. Also, Bigcommerce makes it easy to change the Meta description, page titles – elements that the search engine considers while ranking your website for search results. You can use this Big-commerce SEO tool to your advantage.